Cadbury's - Spots v Stripes

 

Big Bang Promotions was asked to play a role in the Cadbury’s high profile advertising campaign of Spots vs Stripes, by breaking two world records with a couple of games of ‘catch’ at a high profile London venue.

The first game required a football being dropped from over 300ft, with Gavin Henson and David Seaman attempting to catch it before it slams into the ground and thus receiving a world record for the highest recorded catch.

The second game to follow involved both David and Gavin being strapped into 2 separate cages and lifted high off the ground before playing a game of catch with a football between the 2! The distances gradually got further and further apart in order for the second Guinness World Record of ‘The highest game of catch’ to be awarded.

A total of 3 cranes were required in order for this to be attempted: One with a reach of 160ft, a second to simply ‘build’ the 3rd crane, which had to lift the cage over 300ft. There are only a couple of cranes in the country that meet the requirements that The UK Bungee Club had to work with.

“We received the call from Cadbury’s agent around lunchtime on Friday and knew immediately that the crane would be a challenge to find. The pressure was on as soon as I was told that the stunt was scheduled to happen 8am the following Monday! This gave us just Friday afternoon – 3 hours in total, to make it all happen” Andy Ridell – Project Manager, Big Bang Promotions.

The UK Bungee Club secured London’s Wembley Stadium as the venue for the PR stunt, which all of the major news and reporting companies attending the event.

Both contestants had several failed attempts as the balls we progressively dropped from higher levels. Seaman was the first to take the record, representing the Stripes, but was consequently matched by Henson, a spot, on his final chance. Big Bang Promotions facilitated the rig, with a massive 200 tonne crane holding the bungee cage in place so the crew could launch the balls to the sportsmen below.

To take a look at the video click here

 

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