Big Bang Promotions travelled to Cirencester where we were thrilled to help Mitsubishi launch their new hybrid Outlander PHEV. Celebrating all that is good about electricity, the main message of the launch was ‘Recharge Your Batteries'.

Approximately 80 journalists from the country's top motoring magazines attended the launch over a 3-day event, which also saw them visit Marco Pierre White's restaurant for lunch before making their way in the Outlanders to our team who were waiting to help them master the Segways.

Once the journalists were kitted up with helmets and pads, our instructors delivered a safety briefing to them before they were let loose to experience the Segways first-hand.

it was a pleasure to be a part of such a large product launch and the event was thoroughly enjoyed by the team.

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